Ruby Bailey is a multimedia artist working across film, digital media, sculpture, and installation. Her practice considers how the language and visual logic of the internet shape perception, presence, and disappearance. She zooms in on the empty limbo { gaussian } blur between the Physical and Virtual, constructing environments that hover between synthetic clarity and ambient erosion. Her work moves between Loobtopia - a hyper-curated saturated wrld of visual excess and performative superficiality - and Ethereality, a muted, limbo-like sublime where body and meaning dissipate. Through avatars, layered imagery, and fragmented and codified visual languages, Bailey renders affect as spatial condition - detached, euphoric, and eerily timeless. She has exhibited internationally, including in London, Berlin, Dubai, New York, and Hong Kong.